Thursday, June 8, 2017

How much information to sample before making a decision? It's a matter of psychological distance

How much information to sample before making a decision? It's a matter of psychological distance. By Vered Halamish & Nira Liberman
Journal of Experimental Social Psychology, July 2017, Pages 111–116
http://www.sciencedirect.com/science/article/pii/S0022103116307089

Abstract:: When facing a decision, people look for relevant information to guide their choice. But how much information do they seek to obtain? Based on Construal Level Theory, we predicted that psychological distance from a decision would make participants seek more information prior to making a decision. Five experiments supported this prediction. When facing a decision between two decks of cards or two urns with marbles, participants preferred to sample more units of information for the purpose of making this decision in the distant future or for a friend (vs. in the near future or for themselves). These results suggest that expanding the scope of sampled experience is yet another way by which psychological distance affects decision making.

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