Individuals who follow and are followed by the people who correct them are significantly more likely to accept the correction than individuals confronted by strangers

Political Fact-Checking on Twitter: When Do Corrections Have an Effect? Drew Margolin, Aniko Hannak and Ingmar Weber. Political Communication, http://dx.doi.org/10.1080/10584609.2017.1334018

Abstract: Research suggests that fact checking corrections have only a limited impact on the spread of false rumors. However, research has not considered that fact-checking may be socially contingent, meaning there are social contexts in which truth may be more or less preferred. In particular, we argue that strong social connections between fact-checkers and rumor spreaders encourage the latter to prefer sharing accurate information, making them more likely to accept corrections. We test this argument on real corrections made on Twitter between January 2012 and April 2014. As hypothesized, we find that individuals who follow and are followed by the people who correct them are significantly more likely to accept the correction than individuals confronted by strangers. We then replicate our findings on new data drawn from November 2015 to February, 2016. These findings suggest that the underlying social structure is an important factor in the correction of misinformation.

Keywords: accountability, fact-checking, misinformation, rumor, social networks