Maximizers maximize for both themselves and others, whereas satisficers satisfice for themselves but maximize for others

Do maximizers maximize for others? Self-other decision-making differences in maximizing and satisficing. Mo Luan , Lisha Fu , and Hong Li. Personality and Individual Differences, Volume 121, 15 January 2018, Pages 52–56, https://doi.org/10.1016/j.paid.2017.09.009

Highlights
•    Self-other decision-making differences between maximizers and satisficers exist.
•    Maximizers maximize for both themselves and others.
•    Satisficers satisfice for themselves but maximize for others.

Abstract: The current research provides initial evidence of self-other decision-making differences between maximizers and satisficers by focusing on how they make the tradeoff between the value and the effort an option requires when deciding for themselves and for others. Study 1 demonstrates that maximizers prefer a high-value but effort-consuming option both for themselves and for others, whereas satisficers prefer that option for others but not for themselves. Study 2 further shows that to attain high value with a choice, maximizers not only are willing to expend more effort themselves but also advise others to expend more effort; however, satisficers choose to expend less effort themselves but do not advise others to do so. In conclusion, the current research contributes to the relevant literature by demonstrating that maximizers maximize for both themselves and others, whereas satisficers satisfice for themselves but maximize for others.

Keywords: Self-other decision-making; Maximizing; Satisficing; Value; Effort