Sunstein: Misconceptions About Nudges

Sunstein, Cass R., Misconceptions About Nudges (September 6, 2017). Available at SSRN: https://ssrn.com/abstract=3033101

Abstract: Some people believe that nudges are an insult to human agency; that nudges are based on excessive trust in government; that nudges are covert; that nudges are manipulative; that nudges exploit behavioral biases; that nudges depend on a belief that human beings are irrational; and that nudges work only at the margins and cannot accomplish much. These are misconceptions. Nudges always respect, and often promote, human agency; because nudges insist on preserving freedom of choice, they do not put excessive trust in government; nudges are generally transparent rather than covert or forms of manipulation; many nudges are educative, and even when they are not, they tend to make life simpler and more navigable; and some nudges have quite large impacts.

Keywords: nudges, behavioral economic, default rules, manipulation