In a realistic scenario, when women see an attractive potential partner, time slows. Opposite for men.

Time slows down whenever you are around for women but not for men. Margarida Rosa Pinho. Thesis, University of the Minho. Jul 2017. https://repositorium.sdum.uminho.pt/handle/1822/46685

Astract: What happens when we unexpectedly see an attractive potential partner? Previous studies in laboratorial settings suggest that the visualization of attractive and unattractive photographs influences time. The major aim of this research is to study time perception and attraction in a realistic social scenario, by investigating if changes in subjective time measured during a speed dating are associated with attraction. In the event, the duration of the dates was variable and participants had to estimate the time that passed. Among other measures, participants also rated the potential partners in terms of their physical attractiveness before and after the dates and reported if they would like to exchange contact with them. Results showed that, in a real speed dating situation, when there is a perception of the partner as being physically more attractive, women tend to overestimate the duration of that meeting, whereas men tend to underestimate its duration. Such changes may reflect evolutionary adaptations which make the human cognitive system more responsive in situations related to reproductive fitness.

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More specifically, our results showed that the more females rated a potential partner as
physically attractive, the longer they perceived the duration of the date. That goes along with
the popular idea that “time slows down whenever you are around” (Swift, 2010). This may be
due to a bigger allocation of women’s cognitive resources to process more information of the
meeting (Loftus, Schooler, Boone, & Kline, 1987) and of the potential partner they are
interested in. More specifically, even though physical attractiveness is important in a potential partner, for women there are other characteristics that have a higher value, such as good economic perspectives (Buss & Barnes, 1986; Bech-Sørensen & Pollet, 2016). Therefore, searching for cues of positive traits in a potential mate requires the use of cognitive resources. Besides that, research has shown that when women perceived the partner as attractive, they tend to be more motivated to make a good impression on the partner and pay more attention to the things they say that might influence this impression (Dong & Wyer, 2014). According to Ornstein’s storage size model (1969), when people store more information in memory, they tend to perceive the duration of that interval of time as being longer. Furthermore, women may consider the experience with a partner who they consider physically attractive as positive in an emotional view. This result is also consistent with that study of Kellaris and Kent (1992) in which time did seems to slow downs when participants were exposed to positively balanced music, compared to participants exposed to negatively balanced music. The authors suggested that when people receive positive emotional information they tend to pay more cognitive resources to listening to music. Therefore, they tend to perceive the received stimulus information as bigger and remember the event as being longer (Ornstein, 1969). Besides that, a study conducted by Zhang, Zhang, Yu, Liu and Luo (2017) showed a reliable sex differences in temporal distortion with an emotional stimulus. Women, compared to men, tended to overestimated the durations presented in lexico-semantic level using emotional words.

However, for men, our results showed that time does not seems to slow down whenever someone attractive is around. In fact, the more males rated a female participant as physically attractive, the shorter they perceived the duration of the speed date. This seems to be consistent with the idea that “time flies when you are having fun”. Research has shown that men’s preferences for potential mates are based mostly in physical attractiveness (Todd, Penke, Fasolo, & Lenton, 2007). Therefore, when they have a meeting with a potential partner that they perceive as being physically attractive, they do not need to spend much cognitive resources searching for other cues, feeling automatically motivate to be with her. Consequently, they will tend to estimate the time that passed as being shorter. This result also suggests that time perception in males during the dates may be affected by motivation because, according to previous literature, positive approach motivation causes the perception of time to be shorter (Gable & Poole, 2012). Besides that, the subjective perception of the passage of time seems to be an important component to evaluate the experience of boredom (Danckert & Allman, 2005). So, when males are interested and motivated in the date with a physical attractive potential partner, they tend to estimate the date duration as shorter and, on the other hand, this time underestimation reinforces the perception of an interesting date (Sackett, Meyvis, Nelson, Converse, & Sackett, 2010). Underestimate the duration of the date may prolong approach-motivated behaviour (Gable & Poole, 2012) and this increases the probability of a successful mating. On time, Einstein said “Put your hand on a hot stove for a minute and it seems like an hour. Sit with a pretty girl for an hour, and it seems like a minute”.

According to Trivers (1972) theory, the relative parental investment of the sexes in their offspring is the key variable controlling the operation of sexual selection. A sexual intercourse that for a male is a reduced investment, for a female can produce a 9-month investment. For a female, this investment requires more choosiness in the partner choice. Besides that, prior research showed that females tend to be more selective (Kurzban & Weeden, 2005) and more discriminating (Todd, Penke, Fasolo, & Lenton, 2007) than males. Therefore, it is expected that females allocate more attention to capture a greater number of characteristics of the potential partner in addition to physical attractiveness, such as intelligence, earning prospect and other signs suggesting he could be good partner in the future. This process seems to imply an exhaustive evaluation in the first meeting which required spending a lot of cognitive resources. On the other hand, men are attracted for less characteristics of the partner compared to females (Luo & Zhang, 2009). So, males do not waste so much energy and resources in cognitive processing of information and focus more energy in having fun with the partners they perceived as being more attractive. Such changes may reflect evolutionary adaptations which make the human cognitive system more responsive in situations related to reproductive fitness. Williams (2012) suggested that sex differences in timing might be due to the effects of circulating estrogen in adult females versus testosterone in adult males. Besides that, gonadal hormones had been found to influence sexual motivation (Wallen, 2001). In men, testosterone increases interest in a woman, engagement in self-presentation, smiling and making eye contact. (Meij, Almela, Buunk, Fawcett & Salvador, 2011). Meij, Almela, Buunk, Fawcett and Salvador (2011) suggested that during encounters with the opposite sex, testosterone may promote the display of affiliative behaviours that increase a man’s mating prospects and during social contact with a potential partner testosterone is linked to the initiation of courtship behaviours. On the other hand, in women estradiol seems to be a significant positive predictor of sexual desire (Roney & Simmons, 2013).