We feel with more intensity when observed

Janina Steinmetz and Stefan Pfattheicher (2017). Beyond Social Facilitation: A Review of the Far-Reaching Effects of Social Attention. Social Cognition: Vol. 35, No. 5, pp. 585-599. https://doi.org/10.1521/soco.2017.35.5.585

Abstract: Social psychology has demonstrated that people behave differently in social attention, compared to when alone. First and foremost, being in social attention affects people's performance and their interpersonal behavior by increasing arousal and reputational concerns, respectively. However, newer work demonstrates more fundamental intra-psychological effects of social attention. As mere reminders of social attention can activate reputational concerns, people's thoughts and behavior are affected by such reminders even when people's reputation is not at stake. These findings provide a deeper look at more intra-personal effects of social attention. As a result, recent research focuses on how social attention fundamentally influences people's subjective perceptions and experiences. In this review, we provide an overview of the far-reaching effects of social attention, identify relevant moderators and mediators, discuss socio-motivational and cognitive processes underlying these effects, and highlight avenues for future research.

KEYWORDS: social attention, social facilitation, shared reality, social presence