Respondents who are given an antinuclear climate of opinion are more likely to support the reduction of nuclear power plants when their answer is known to interviewers and respondents are prone to project “socially desirable” answers

The Spiral of Silence and the Crescendo of Voices -- Opinion Expression after Fukushima Nuclear Crisis. Ryosuke Imai, Airo Hino and Masahisa Endo. http://rubenson.org/wp-content/uploads/2017/11/hino.pdf

Abstract: This paper examines the seminal spiral of silence hypothesis through a survey experiment  conducted in Japan. While the existing studies either rely on hypothetical questions in surveys or  experiments with selected samples, we tested the hypothesis with a real ongoing issue in Japan regarding the future of nuclear power plants after the Fukushima crisis based on nationwide random samples. In our experiment, different stimuli of climates of opinion and survey modes were randomly assigned to respondents based on a computer assisted survey program. We hypothesized that respondents who are given an antinuclear climate of opinion are more likely to support the reduction of nuclear power plants and that this only holds in the CAPI (Computer Assisted Personal Interview) mode where their answer is known to interviewers and respondents are prone to project “socially desirable” answers. We expected that this also applies to respondents who are not given a climate of opinion and have to rely on their “quasi-statistical sense” in the midst of anti-nuclear atmosphere. Our results demonstrate the spiral of silence (and the crescendo of voicing a majority view) phenomenon for above groups of respondents and this was only confirmed in the CAPI mode while not in the CASI (Computer Assisted Self-administered Interview) mode where respondents complete the questionnaire in privacy by themselves.