Thursday, January 25, 2018

Will a household return a letter that has been incorrectly addressed? On average, we find that half of all letters were returned

The Misaddressed Letter Experiment. Gweneth Leigh & Andrew Leigh. Applied Economics Letters, https://doi.org/10.1080/13504851.2018.1430323

ABSTRACT: We design a new field experiment to test pro-social behaviour: will a household return a letter that has been incorrectly addressed? On average, we find that half of all letters were returned. Return rates do not vary significantly according to the gender, race or ethnicity of the fictitious addressee. However, return rates are higher in more affluent neighbourhoods.

KEYWORDS: Field experiments, discrimination, altruism

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