Taboo words to describe proper names does not cause a significant effect; however, we found that participants rated certain categories of taboo words as more offensive than other categorie

Duncan, Jennifer, Erin M Buchanan, Caleb Z Marshall, and Katerina Oberdieck 2018. “But Words Will Never Hurt Me”. Open Science Framework. February 2. osf.io/b2nxg

Abstract: It is no secret that people often use taboo words when speaking about persons and objects in their environment. Taboo words are charged with emotion and have observable impact on the listener as well as the speaker. The purpose of this study was to determine whether taboo words were quantitatively more offensive when used in combination with a proper name versus being used with a non-human object. We found that using taboo words to describe proper names does not cause a significant effect; however, we found that participants rated certain categories of taboo words as more offensive than other categories. In a second experiment, taboo words did affect ratings and memory for proper names and non-human objects.