Women are not particularly inclined to wear red or pink during peak fertility, calling into question whether women use garment color to advertise their ovulatory status

McCullough, Michael E.,and Liana S Hone 2018. “Are Women More Likely to Wear Red or Pink at Peak Fertility? A Closer Look”. PsyArXiv. April 20. psyarxiv.com/8mv32

Abstract: Evolutionarily minded researchers have hypothesized that women advertise their ovulatory status by wearing red or pink, but many of these studies have been based on relatively small samples of women who have self-reported their clothing choices, an unorthodox practice in the biological study of coloration. In two studies, we evaluated the relationship between women’s fertility and (a) self-reports of their garment coloration; (b) trained raters’ judgments of their garment coloration as evinced in photographs that subjects took of themselves; (c) trained raters’ judgments of garment coloration in outfits that women drew onto mannequins to represent what they would wear to a party with attractive men in attendance; (d) automated color coding of the mannequins. We found no evidence that women are particularly inclined to wear red or pink during peak fertility using any of these measures, calling into question whether women use garment color to advertise their ovulatory status.

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