Dark Personality Voters Find Dark Politicians More Relatable and Fit for Office. William Hart, Kyle Richardson, , Gregory K. Tortoriello. Journal of Research in Personality, https://doi.org/10.1016/j.jrp.2018.05.007
Highlights
• Dark personalities evaluate dark characteristics in politicians less negatively.
• Dark personalities perceive nice (vs. dark) politicians as less relatable.
• Dark personalities show a reduced preference for nice (vs. dark) politicians.
• Findings supported and extended political congruency theory.
Abstract: We tested the scope of the congruency model of political preference by examining how people high in various dark personalities evaluate political candidates with dark characteristics. In Study 1, participants high in dark personalities reported enhanced self-possession of dark characteristics and, in general, more tolerance of those characteristics in politicians. In Study 2, although participants viewed a wholesome (vs. dark) politician as more similar to the self and likeable, this effect diminished as participants indicated greater possession of dark personalities. Exploratory analyses involving other perceiver traits (self-esteem, political conservatism/liberalism) yielded additional insights about tolerance for dark politicians. Findings contribute to understanding how people high in dark personalities evaluate others and offer a novel perspective on similarity-liking effects in candidate evaluation.
Keywords: Dark Triad; Narcissistic tolerance; Political congruency theory; Similarity-liking principle; Social perception
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