Probability of sharing political fake news online is higher in males than females & and older people more than youngers; democrat voters have less probability to share political fake news than independent voters (there is no statistical significance between democrats and republicans)

The Sociology of Fake News: Factors Affecting the Probability of Sharing Political Fake News Online. Manuel Goyanes, Ana Lavin. Media@LSE Working Paper #55, 2018, https://www.researchgate.net/publication/325721782

Abstract: Drawing on recent literature on fake news, this working paper sheds light on the demographic factors and situational predictors that influence the probability to share political fake news through social media platforms. By using a representative sample of 1.002 US adults from the Pew Research Center, the results of the logistic regression analysis revealed relationships between the probability to share political fake news online and predictor variables such as demographics (age, gender, political orientation and income), and situational factors (perception of frequency of political fake news online, previous unconsciously fake news sharing and perception of responsibility [of different agents]). The research offers evidence regarding the prototype user that contributes to the spread of misinformation and the main implications that this phenomenon entails for professional journalism.

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By using a logistic regression analysis, nine main findings emerged: (1) the probability of sharing political fake news online is higher in males than females; (2) older people are more likely to share political fake news online than younger people; (3) people with lower incomes have more probability to share political fake news online; (4) democrat voters have less probability to share political fake news than independent voters (there is no statistical significance between democrats and republicans); (5) people who have a high perception of frequency of online fake news are more likely to share political fake news; (6) people who inadvertently have shared fake news have less probability to share political fake news online on purpose; (7) people who grant great responsibility to the public in preventing fake news stories from gaining attention are less likely to share political fake news; (8) people who grant great responsibility to social networking sites in preventing fake news stories from gaining attention are more likely to share political fake news stories and (9) democrat‐female voters are less likely to share political fake news than male‐independent voters.


Check also Lazy, not biased: Susceptibility to partisan fake news is better explained by lack of reasoning than by motivated reasoning. Gordon Pennycook, David G. Rand. Cognition, https://www.bipartisanalliance.com/2018/06/susceptibility-to-partisan-fake-news-is.html

Susceptibility to partisan fake news is better explained by lack of reasoning (lazyness in thinking) than by motivated reasoning (partisanship)

Also Read All About It: The Politicization of “Fake News” on Twitter. John Brummette et al. Journalism & Mass Communication Quarterly, Volume: 95 issue: 2, page(s): 497-517. https://www.bipartisanalliance.com/2018/06/fake-news-is-politicized-term-where.html

“Fake news” is a politicized term where conversations overshadowed logical & important discussions of the term; social media users from opposing political parties communicate in homophilous environments & use “fake news” to disparage the opposition & condemn real information

And: Fake news and post-truth pronouncements in general and in early human development. Victor Grech. Early Human Development, http://www.bipartisanalliance.com/2017/09/fake-news-and-post-truth-pronouncements.html

And: Consumption of fake news is a consequence, not a cause of their readers’ voting preferences. Kahan, Dan M., Misinformation and Identity-Protective Cognition (October 2, 2017). Social Science Research Network, http://www.bipartisanalliance.com/2017/10/consumption-of-fake-news-is-consequence.html

And: Barbera, Pablo and Tucker, Joshua A. and Guess, Andrew and Vaccari, Cristian and Siegel, Alexandra and Sanovich, Sergey and Stukal, Denis and Nyhan, Brendan (2018) Social media, political polarization, and political disinformation: a review of the scientific literature. William + Flora Hewlett Foundation, California. https://www.bipartisanalliance.com/2018/04/a-great-deal-of-public-outcry-against.html

"A great deal of the public outcry against fake news, echo chambers and polarization on social media is itself based on misinformation"