Van Bavel, Jay J. 2018. “The Psychology of Hate: Moral Concerns Differentiate Hate from Dislike.” PsyArXiv. June 25. doi:10.17605/OSF.IO/X9Y2P
Abstract: Theories of hate date back several thousand years, yet very few experiments have examined the psychological structure of hate. We investigated whether any differences in the psychological experience of hate and dislike were a matter of degree (i.e. hate falls on the end of the continuum of dislike) or kind (i.e. hate is imbued with distinct cognitive, emotional, or motivational components that distinguish it from dislike). In a series of experiments, participants reported disliked and hated attitude objects and rated each on dimensions including valence, attitude strength, morality, and emotional content. Quantitative and qualitative measures provided convergent evidence that hated attitude objects were not only more negative than disliked attitude objects but also more likely to be associated with moral beliefs and emotions (Study 1). Further, differences in kind (i.e., moral beliefs and emotions) held even after statistically adjusting for diffebiparrences in degree (i.e., negativity). Subsequent research confirmed that hate not only differs from dislike but also from extreme dislike—providing a more stringent test of a difference in kind (Study 2)—and this difference was observed for both person and concept attitude objects (Study 3). A content analysis of online websites found that the language used on hate websites also differed in kind (i.e., moral content), but not degree (i.e., negativity), from complaint forums (Study 4). Thus, across quantitative and qualitative indices from the lab and the field, hated attitude objects were more likely to be associated with morality than disliked objects.
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