Friday, July 20, 2018

Individuals low in cognitive resources are not more likely to follow partisan cues than are individuals high in cognitive resources; the highest level of cue receptivity is observed for those individuals who have both a strong social identification with their party & high cognitive resources

An Expressive Utility Account of Partisan Cue Receptivity: Cognitive Resources in the Service of Identity Expression. Yphtach Lelkes, Ariel Malka, Bert N. Bakker. http://cess.nyu.edu/wp-content/uploads/2018/02/Lelkes.pdf

Abstract: What motivates citizens to rely on partisan cues when forming political judgments? Extant literature offers two perspectives on this matter: an optimistic view that reliance on cues serves to enable adequate decision making when cognitive resources are low, and a pessimistic view that reliance on cues serves to channel cognitive resources to the goal of expressing valued political identities. In the present research we seek to further understanding of the relative importance of these two motives. We find that individuals low in cognitive resources are not more likely to follow partisan cues than are individuals high in cognitive resources.  Furthermore, we find the highest level of cue receptivity is observed for those individuals who have both a strong social identification with their party and high cognitive resources. This suggests that partisan cue receptivity more often involves a harnessing of cognitive resources for the goal of identity expression.

Keywords: Partisan Cues, Social Identity, Cognitive Reflection, Motivated

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