People reported as less likable, relatable, appealing, and more troublesome female Dark Triad characters, than non-Dark Triad & male characters; Non-Dark Triad males were viewed as more troublesome than non-Dark Triad females

Snyder, G. K., Smith, C. V., Øverup, C. S., Paul, A. L., & Davis, T. M. (2018). Characters we love to hate: Perceptions of dark triad characters in media. Psychology of Popular Media Culture, http://dx.doi.org/10.1037/ppm0000200

Abstract: Although the Dark Triad personality (narcissism, psychopathy, and Machiavellianism) has extensive background research, there has been a lack of investigation into perceptions of people high in the Dark Triad. Using film trailers with prominent Dark Triad characters, the current research examined perceptions of characters in movies and TV shows based on their Dark Triad characteristics and their gender. Undergraduate students (pilot study N = 21; present study N = 86) watched theatrical trailers originally released by the production companies before they rated 2 key characters’ Dark Triad traits with the Dirty Dozen (Jonason & Webster, 2010). Analyses revealed significant interactions such that people reported less positive perceptions (e.g., less likable, relatable, appealing, and more troublesome) of female Dark Triad characters, as opposed to non-Dark Triad characters and male characters. Non-Dark Triad male characters were viewed as more troublesome than non-Dark Triad female characters, and female Dark Triad characters were viewed as the most troublesome. Possible extensions could explore the prevalence and popularity of Dark Triad-type characters in the media and how genders in media have changed over time.