Proof of pluralistic ignorance about what is considered attractive in the gay community; & of a significant association between pluralistic ignorance & body image concerns, particularly among men not in committed relationships

Pluralistic Ignorance of Physical Attractiveness in the Gay Male Community. Daniel E. Flave-Novak & Jill M. Coleman. Journal of Homosexuality, https://doi.org/10.1080/00918369.2018.1522811

ABSTRACT: Researchers have found that a disproportionate percentage of men diagnosed with eating disorders identify as gay, and there is extensive evidence that gay men have significantly more body image concerns than heterosexual men (Bosley, 2011). The current studies investigated whether pluralistic ignorance exists about what is considered attractive in the gay community. It was hypothesized that gay males would privately reject the notion that only a mesomorphic (thin and muscular) body type is attractive, yet incorrectly assume that their peers are attracted primarily to a mesomorphic body type. The studies found evidence for the existence of pluralistic ignorance about what is considered attractive in the gay community. Further, there was evidence for a significant association between pluralistic ignorance and body image concerns, particularly among men who were not in committed romantic relationships.

KEYWORDS: Body image, gay men, norms, physical attractiveness