Individuals who don’t share money in lab experiments but later donate their (larger) earnings to charity (unethical+ethical) are evaluated less positively than those who share in lab but later donate less (ethical+ethical) or nothing (ethical+neutral)

Narrow Bracketing in Ethical Tradeoffs. Olivola, Christopher; Saccardo, Silvia. In Society for Judgment and Decision Making 2018, 39th Annual Conference. http://carter.psych.upenn.edu/programs/2018-program.pdf

Abstract: We demonstrate narrow bracketing in ethical tradeoffs: individuals who don’t share money in lab experiments but later donate their (larger) earnings to charity (unethical+ethical) are evaluated less positively than those who share in lab but later donate less (ethical+ethical) or nothing (ethical+neutral) to charity. However, broadly bracketing these same ethical tradeoffs (by presenting sharing and donation decisions simultaneously, rather than sequentially), shifts evaluations toward favoring the welfare maximizing option. Moreover, this effect extends beyond person-evaluations to the allocation decisions themselves: individuals share less (more) with other lab- participants and give more (less) to charity when these decisions are bracketed broadly (narrowly).