Hunter, Hannah & Reid, Geneva & Bourgeois, Catherine & Fisher, Maryanne & Benoit, Taylor. (2018). Hi, my name is wealthy: Women's dating behaviors in regards to perceived mate's wealth.
Abstract: It has been cross-culturally documented that women exhibit a preference for mates who possess resources or traits that signal resource accrual. The present experiment tests whether women’s willingness to date men is influenced by their perceived wealth. Online dating profiles were created to present photographs of men and information about their current bank account status. Across two versions of the study, the male faces were presented with alternating high and low bank account balances. It was hypothesized that women who viewed men with high bank account values would evaluate them as more desirable than women who viewed men with low bank account values. That is, they would be more likely to engage with him in an online conversation, meet with him for a casual coffee, accept an invitation of a date, consider him for a one-night stand, consider him for a short-term relationship, or consider him for a long-term relationship as is the criteria of being more desirable. It was also hypothesized that women would rate the men with high bank account balances as more physically attractive than the men with the low bank account balances. The results do not support the hypotheses. Women found the men with the low financial status more attractive, and were only more likely to consider him for a one-night stand (with no behavior showing a dating preference for wealthy men). They also showed more interest in having a one-night stand with men with low financial status, as compared to forming a long-term relationship.
Keywords: dating, wealth, physical attractiveness, mate preferences, men
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