Beauty Is Not Always in the Eye of the Beholder: The Role of Vision in the Emergence of Mate Preferences

Scheller, Meike, Francine Matorres, Lucy Tompkins, Anthony C. Little, and Alexandra A. de Sousa. 2019. “Beauty Is Not Always in the Eye of the Beholder: The Role of Vision in the Emergence of Mate Preferences.” PsyArXiv. May 29. doi:10.31234/osf.io/nt3x

Abstract: Cross-cultural research has repeatedly demonstrated sex differences in the importance of different partner traits when choosing a mate. Here, men typically report higher preferences for younger, more physically attractive women, while women prefer men that are wealthier and of higher status. As the assessment of such partner characteristics often relies on visual cues, this raises the question whether visual experience is necessary in order for sex-specific mate preferences to develop. To shed more light onto the emergence of sex differences in mate choice, the current study assesses how preferences for attractiveness, resources, and personality factors differ between sighted and blind individuals. We further investigate the role of social factors and sensory cue selection in these sex-specific differences. Our sample consisted of 94 participants, 19 blind/28 sighted males, and 19 blind/28 sighted females. Results replicated well-documented findings in the sighted, with men placing more importance on physical attractiveness and women placing more importance on status and resources. However, while physical attractiveness was less important to blind men, blind women considered physical attractiveness as important as sighted women. The importance of a high status and similar personality was not influenced by sightedness. Blind individuals considered auditory cues more important than visual cues, while sighted males showed the opposite pattern. A good odor was generally rated as more important than other cues. Further, relationship status and indirect, social influences were related to preferences. Overall, our findings shed light on the emergence of sex-differences in mate preference by evaluating the influence previous exposure to certain partner characteristics has on the emergence of mate preferences.