Explaining the Spread of Misinformation on Social Media: Evidence
fromthe 2016 U.S. Presidential Election. Pablo Barbera. Note prepared
for the APSA Comparative Politics Newsletter, Fall 2018.
http://pablobarbera.com/static/barbera-CP-note.pdf
Abstract: Over
the past few years, concerns about the negative societal consequences
of the spreadof misinformation have become widespread. While false news
and propaganda are far from being a new phenomenon, the emergence and
popularization of social networking platforms appear to have increased
the prevalence of false news stories and the speed at which they become
viral. False rumors and news stories that were spread on social media
have been mentioned as one of the reasons for the recent rise of
populist candidates in the U.S. and Europe and as fuel inciting violence
against ethnic minorities in countries such as Sri Lanka and Myanmar
(see e.g. Taub and Fisher, 2018). The same new technology tools that
allowed the pro-democracy groups during the Arab Spring to coordinate
and start a revolution are now seemingly giving a platform to conspiracy
theorists and extremist actors seeking to manipulate the political
agenda in their own financial or political interest. However, we still
know relatively little about the extent to which false news are indeed
widespread on social media and the extent to which they have a causal
effect on individual attitude change or offline violence. This short
note offers an overview of the existing empirical evidence regarding the
prevalence of misinformation on social media sites and different
individual- and contextual-level factors that may explain its diffusion.
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