Hunger for Knowledge: How the Irresistible Lure of Curiosity is Generated in the Brain

Hunger for Knowledge: How the Irresistible Lure of Curiosity is Generated in the Brain. Johnny King L Lau, Hiroki Ozono, Kei Kuratomi, Asuka Komiya, Kou Murayama. bioRxiv, Oct 23 2019. https://doi.org/10.1101/473975

Abstract: Curiosity is often portrayed as a desirable feature of human faculty. However, curiosity may come at a cost that sometimes puts people in a harmful situation. Here, with a set of behavioural and neuroimaging experiments using stimuli that strongly trigger curiosity (e.g., magic tricks), we examined the psychological and neural mechanisms underlying the irresistible lure of curiosity. We consistently demonstrated that across different samples, people were indeed willing to gamble, subjecting themselves to physical risks (i.e. electric shocks) in order to satisfy their curiosity for trivial knowledge that carries no apparent instrumental value. Also, this seductive power of curiosity shares common neural mechanisms with that of extrinsic incentives (i.e. hunger for food). In particular, we showed that acceptance (compared to rejection) of curiosity/incentive-driven gambles was accompanied by enhanced activity in the ventral striatum (when curiosity was elicited), which extended into the dorsal striatum (when participants made a decision).