Grubbs JB, Warmke B, Tosi J, James AS, Campbell WK (2019) Moral grandstanding
in public discourse: Status-seeking motives as a potential explanatory
mechanism in predicting conflict. PLoS ONE 14(10): e0223749, October 16, 2019. https://doi.org/10.1371/journal.pone.0223749
Abstract: Public discourse is often caustic and conflict-filled. This
trend seems to be particularly evident when the content of such discourse is
around moral issues (broadly defined) and when the discourse occurs on social
media. Several explanatory mechanisms for such conflict have been explored in
recent psychological and social-science literatures. The present work sought to
examine a potentially novel explanatory mechanism defined in philosophical
literature: Moral Grandstanding. According to philosophical accounts, Moral
Grandstanding is the use of moral talk to seek social status. For the present
work, we conducted six studies, using two undergraduate samples (Study 1, N =
361; Study 2, N = 356); a sample matched to U.S. norms for age, gender, race,
income, Census region (Study 3, N = 1,063); a YouGov sample matched to U.S.
demographic norms (Study 4, N = 2,000); and a brief, one-month longitudinal
study of Mechanical Turk workers in the U.S. (Study 5, Baseline N = 499,
follow-up n = 296), and a large, one-week YouGov sample matched to U.S.
demographic norms (Baseline N = 2,519, follow-up n = 1,776). Across studies, we
found initial support for the validity of Moral Grandstanding as a construct.
Specifically, moral grandstanding motivation was associated with status-seeking
personality traits, as well as greater political and moral conflict in daily
life.
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