Could they be lying?: Vegetarian women reported that they are more prosocially motivated to follow their diet & adhere to their diet more strictly (i.e., are less likely to cheat & eat meat)

Gender Differences in Vegetarian Identity: How Men and Women Construe Meatless Dieting. Daniel L.Rosenfeld. Food Quality and Preference, November 28 2019, 103859. https://doi.org/10.1016/j.foodqual.2019.103859

Highlights
• This research evaluated psychological differences between vegetarian men and women.
• Women are more prosocially motivated to follow a vegetarian diet than men are.
• Women adhere to their vegetarian diet more strictly than men do.

Abstract: Meat is deeply associated with masculine identity. As such, it is unsurprising that women are more likely than men are to become vegetarian. Given the gendered nature of vegetarianism, might men and women who become vegetarian express distinct identities around their diets? Through two highly powered preregistered studies (Ns = 890 and 1,775) of self-identified vegetarians, combining both frequentist and Bayesian approaches, I found that men and women differ along two dimensions of vegetarian identity: (1) dietary motivation and (2) dietary adherence. Compared to vegetarian men, vegetarian women reported that they are more prosocially motivated to follow their diet and adhere to their diet more strictly (i.e., are less likely to cheat and eat meat). By considering differences in how men and women construe vegetarian dieting, investigators can generate deeper insights into the gendered nature of eating behavior.

Keywords: vegetarianismfood choicedietinggenderidentity


About lies and prosociality in women, nonreligion is socially risky, atheism is more socially risky than other forms of nonreligion, & women and members of other marginalized groups avoid the most socially risky forms of nonreligion: From Existential to Social Understandings of Risk: Examining Gender Differences in Nonreligion. Penny Edgell, Jacqui Frost, Evan Stewart. Social Currents, Dec 2018. https://www.bipartisanalliance.com/2018/12/nonreligion-is-socially-risky-atheism.html

Check also Taste and health concerns trump anticipated stigma as barriers to vegetarianism. Daniel L.Rosenfeld, A. JanetTomiyama. Appetite, Volume 144, January 1 2020, 104469. https://www.bipartisanalliance.com/2019/09/vegetarian-diets-may-be-perceived-as.html

And Relationships between Vegetarian Dietary Habits and Daily Well-Being. John B. Nezlek, Catherine A. Forestell & David B. Newman. Ecology of Food and Nutrition, https://www.bipartisanalliance.com/2018/10/vegetarians-reported-lower-self-esteem.html

And Psychology of Men & Masculinity: Eating meat makes you sexy / Conformity to dietary gender norms and attractiveness. Timeo, S., & Suitner, C. (2018). Eating meat makes you sexy: Conformity to dietary gender norms and attractiveness. Psychology of Men & Masculinity, 19(3), 418-429. https://www.bipartisanalliance.com/2018/06/psychology-of-men-masculinity-eating.html