Desire for sexual attention is about the same in men and women, but for men could be explained primarily by narcissism and psychopathy; in women, Machiavellianism was the primary predictor

The desire for sexual attention: Relationship with dark triad traits and parental bonding factors. Peter J.O. Connor, Andrew Spark, Maria Kaya. Personality and Individual Differences, November 14 2019, 109685. https://doi.org/10.1016/j.paid.2019.109685

Abstract: In this study we investigated individual differences in the desire for sexual attention. Although there is good evidence for the utility of this construct, little is known about its demographic, developmental, and psychological predictors. Using a representative sample of 200 Australians, we (1) developed a short measure of this construct and assessed its factor structure, (2) tested for age and sex differences, and (3) tested a set of hypotheses relating to predictors of this construct. We found that the desire for sexual attention peaked in young adults. We found no overall sex difference in the desire for sexual attention; however predictors of this construct differed across men and women. For men, the desire for sexual attention could be explained primarily by narcissism and psychopathy, with Machiavellianism explaining no unique variance. For women, Machiavellianism was the primary predictor, with narcissism and psychopathy playing only minor roles. Maladaptive paternal bonding was also associated with greater need for sexual attention in women but not men.

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More recently, DelPriore, Schlomer and Ellis (2017) found strong empirical support for paternal investment theory (Draper & Harpending, 1982), which pro-poses that low quality fathering (i.e., lack of presence, warmth and involvement) provides daughters with information about the reliability of male investment and ultimately increases risky sexual behavior.