Gay men are disliked more than lesbian women in all countries tested; significant association between gender norm endorsement & sexual prejudice across countries (but is absent or reversed in China)

Predictors of Attitudes Toward Gay Men and Lesbian Women in 23 Countries. Maria Laura Bettinsoli, Alexandra Suppes, Jaime L. Napier. Social Psychological and Personality Science, December 23, 2019. https://doi.org/10.1177/1948550619887785

Abstract: Dominant accounts of sexual prejudice posit that negative attitudes toward nonheterosexual individuals are stronger for male (vs. female) targets, higher among men (vs. women), and driven, in part, by the perception that gay men and lesbian women violate traditional gender norms. We test these predictions in 23 countries, representing both Western and non-Western societies. Results show that (1) gay men are disliked more than lesbian women across all countries; (2) after adjusting for endorsement of traditional gender norms, the relationship between participant gender and sexual prejudice is inconsistent across Western countries, but men (vs. women) in non-Western countries consistently report more negative attitudes toward gay men; and (3) a significant association between gender norm endorsement and sexual prejudice across countries, but it was absent or reversed in China, India, and South Korea. Taken together, this work suggests that gender and sexuality may be more loosely associated in some non-Western contexts.

Keywords: sexual prejudice, homonegativity, LGB, gender, gender norms