Just How Important Is Breast Size in Attraction? Across cultures, men do not consistently prefer large breasts

Just How Important Is Breast Size in Attraction? Across cultures, men do not consistently prefer large breasts. Robert D. Martin, Jan 14, 2020. https://www.psychologytoday.com/intl/blog/how-we-do-it/202001/just-how-important-is-breast-size-in-attraction

As the previous blog piece reported, a woman’s capacity for milk production has no connection with breast size before pregnancy. What matters is the increase in size during pregnancy. Any evolutionary explanation for men’s responses to a woman’s breasts in terms of reproductive capacity must hence lie elsewhere.

However, one key finding from a host of studies of female breast size is that men predominantly prefer medium size, not large. This bears directly on the widespread demand for cosmetic breast augmentation. The major motivation seems to be a woman’s own perception of her body image rather than male preferences.

Various attempts have been made to link male preferences for female breast size to fertility indicators with some evolutionary function. But such preferences are too inconsistent across cultures to permit clear recognition of an evolutionary basis. Moreover, multiple complicating factors, such as BMI, breast firmness and shape, features of the nipple and surrounding areola, and men’s marital status, preclude any simple explanation.

Check also Waist to hip ratio and breast size modulate the processing of female body silhouettes: An EEG study. Farid Pazhoohi, Joana Arantes, Alan Kingstone, Diego Pinal. Evolution and Human Behavior, January 7 2020. https://www.bipartisanalliance.com/2020/01/waist-to-hip-ratio-and-breast-size.html