Missed connections & embarrassing confessions: Using big data to examine sex differences in sexual omission (men regretted more lost opportunities) & commission regret (women regretted more commission)

Webster, G. D., Smith, C. V., Orozco, T., Jonason, P. K., Gesselman, A. N., & Greenspan, R. L. (2020). Missed connections and embarrassing confessions: Using big data to examine sex differences in sexual omission and commission regret. Evolutionary Behavioral Sciences, Mar 2020. https://doi.org/10.1037/ebs0000199

Abstract: Error management theory (EMT; Haselton & Buss, 2000) draws on parental investment theory (Trivers, 1972) and signal detection to make novel predictions about human cognitive biases and their adaptive implications. EMT predicts that heterosexual men overperceive sexual interest from women, whereas women underperceive honest signals of relationship commitment from men. In turn, sexual strategies theory (Buss & Schmitt, 1993) predicts that men may experience more regret over romantic or sexual omission (missed opportunities), whereas women may experience more regret over romantic or sexual commission (regretting past decisions). We tested these predictions using craigslist’s missed connections (personal ads posted by people on craigslist.org seeking to contact someone they saw briefly in public) and FMyLife.com’s (FML) love and intimacy sections (embarrassing incidents that people experience and choose to share online anonymously). We recorded missed connections for men seeking women and women seeking men in all 50 U.S. states at 3 time points (N > 61,000). We also recorded FMLs posted by men and women over a 3-year span (N > 3,500). Consistent with EMT, parental investment theory, and sexual strategies theory, men were more likely to post missed connections (sexual or romantic omission regret), whereas women were more likely to post in FML’s love and intimacy sections (sexual or romantic commission regret). We discuss EMT’s broad theoretical implications for psychology.