Abstract: Current literature on women’s sexual signaling focuses on modes of attracting potential, new sexual partners, but says little about women’s subtle sexual signals in committed, romantic relationships. Subtle sexual signals are inherently private and are only visible to the intended audience; a woman might use these signals to elicit or accept a sexual response from her partner or to increase her overall attractiveness, or attractivity. In this study, we sought to identify women’s use of intimate apparel as a proceptive or receptive behavior as well as the effects of relative mate value, relationship commitment, relationship satisfaction, and sexual functioning. A total of N = 353 women in the United States aged 25–45 who were in committed, heterosexual relationships completed the survey; 88.7%
of the sample indicated wearing or having worn sexy underwear. Results indicate that women report wearing sexier underwear the day taking the survey if they anticipate sexual activity that same day. However, during the most recent sexual activity, women did not report wearing sexier underwear if they initiated (proceptive) that activity. While relative mate value was not directly related to sexiness of intimate apparel, women who report higher mate value tend to wear sexier underwear. Women’s use of intimate apparel might be viewed as a method of increasing attractivity and underlying receptivity to aid relationship maintenance, though caveats regarding measures and alternative interpretations are also discussed. Findings suggest that these women use intimate apparel to feel sexy, desired, aroused, and to prepare for sex with their partners. This study is the first to examine intimate apparel in relationships and as a subtle sexual signal of proceptivity and receptivity.
Discussion
The purpose of this study was to identify women’s use of intimate apparel as a subtle sexual signal of proceptivity and receptivity in heterosexual romantic relationships; however, our findings suggest intimate apparel might serve another purpose for the women in this study. We predicted that women would wear sexier underwear when they expected to be sexually active and when initiating sexual activity. Women in this study did indeed report wearing sexier underwear when intending to be sexually active later that day, but women’s use of intimate apparel did not significantly contribute to sexual initiation. We also predicted that if a woman’s perceived mate value was relatively lower than her partner’s, she would be more likely to use intimate apparel to signal her proceptivity and receptivity. Conversely, we found that when a woman’s relative mate value was similar to or higher than–but not less than–her partner’s mate value, she reported wearing sexier underwear across all three contexts.
Further analyses into MVD found that women in relationships with men of higher mate value than themselves, and relatively high independent mate values, felt more overall satisfied and committed to the relationship; but her partner’s relative mate value did not influence her sexual experiences. Additionally, a woman’s independent mate value predicted the sexiness of her underwear despite her commitment, satisfaction, and perception of her partner’s mate value. Based on relative mate value, women might use intimate apparel when they feel more confident about themselves and their sexuality rather than as a signal of proceptivity and receptivity to their partner. So, why do women use intimate apparel if not for sexual signaling?
The number one reason women in this study reported wearing sexy underwear was “to feel sexy,” which is consistent with other findings on intimate apparel [42, 43]. Use of intimate apparel might also act as a form of self-arousal: a thorough review of women’s sexual desire by Meana [55] suggests that women want to feel sexually desired. Although a main factor in the decline of sexual desire and overall functioning for women is the presence of children and increased roles and responsibilities [56–58], the current study found that women’s parental status, employment status, income, and age were not predictors for the use of intimate apparel. We found the best predictors for women’s use of intimate apparel during their most sexual encounter to be relative mate value, relationship commitment, and relationship satisfaction. Other reasons reported for wearing intimate apparel were as a gift for their partner (M = 5.24, SD = 1.71) or on special occasions (M = 5.41, SD = 1.39). Furthermore, Pearson correlation analysis showed women who wore sexier underwear reported greater sexual desire (r = .218, p < .001) within the last four weeks and greater sexual desire (r = .271, p < .001), arousal (r = .291, p < .001), and satisfaction (r = .204, p < .001) during their most recent sexual encounter. Because there is a decline in sexual desire with relationship duration [57, 59], these women might be using intimate apparel to increase their own sexual desire, thus enhancing sexual encounters with their romantic partner [60] and maintaining the relationship they are committed to. Taken together, these results suggest women might use intimate apparel to increase their attractivity, which reflects a background signal of availability to romantic partners.
Limitations and future research
This study is subject to limitations. These data worked under the assumption that the respondents had only one romantic partner; extra pair partners could potentially influence how women use intimate apparel in their daily lives as well as within their committed relationships. Results were also not adjusted for time-of-day or cycle phase. A methodological limitation to this study is that participants were not asked the duration of their relationship, so use of intimate apparel across time could not be measured. Schmiedeberg and Shroder [61] found that sexual satisfaction peaks in the second half of the first year of a relationship and then declines over time. As the relationship progresses, the couple becomes more acquainted with one another and experience mutual life stressors; the couple transitions into the companionate phase, characterized by a state of comfort and commonality [62]. However, Frederick, Lever, Gillespie and Garcia [60] found that passion in romantic relationships can be maintained by enhancing the quality of the sexual encounters with sensual touch and “I love you” statements, so use of intimate apparel might also serve to maintain passion.
Another methodological limitation was the measure for initiation (mentioned in the Results), which was one item asking, “Did you or your partner initiate your most recent sexual encounter?” without a clear definition of initiate. A more specific measure of MVD beyond self and partner desirability would provide greater insight into individuals’ perceptions of themselves and their partners. Because this study focused on heterosexual women, future studies should examine how lesbian women use intimate apparel in their short- and long-term romantic relationships. Finally, this study does not provide support for intimate apparel as a form of proceptivity; future research might ask more probing question about sexual activities, specifically in open-ended interviews.
These findings might also have clinical significance in that women’s use of intimate apparel could reflect women’s body image. In a comprehensive review on women’s body image and sexual functioning, Woetman and ban den Brink [58] found a positive relationship between body image and sexual desire overall. They also found that women’s sexual arousal and satisfaction can be negatively affected by self-inspection and -evaluation during sexual activity. Another study on body image and romantic relationships found that body appreciation was positively associated with relationship quality as well as sexual satisfaction [63]. Because women in this study who reported higher mate value were more likely to wear sexier underwear, body image might play a role in women’s choice of intimate apparel and overall impact relationship and sexual satisfaction. Women who have lower body image might not have the confidence to wear sexier underwear, which could itself negatively affect her sexual desire and arousal. Future research into effects of body image should incorporate women’s use of intimate apparel as well as mate value to better understand these associations.
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