I'm Simply the Best, Better Than All the Rest - Narcissistic Leaders and Corporate Fundraising Success

Gruda, Dritjon, Jim McCleskey, Dimitra Karanatsiou, and Athena Vakali. 2020. “I'm Simply the Best, Better Than All the Rest - Narcissistic Leaders and Corporate Fundraising Success.” PsyArXiv. August 17. doi:10.1016/j.paid.2020.110317

Abstract: We examine the relationship between leader grandiose narcissism, composed of admiration and rivalry, and corporate fundraising success in a sample of 2377 organizational leaders. To examine a large sample of leaders, we applied a machine-learning algorithm to predict leaders' personality scores based on leaders' Twitter profiles. We found that admiration was positively related to - while rivalry was negatively related to corporate fundraising success (in '000s). Analyses also showed that leader gender does not moderate this relationship, unlike initially expected. We discuss and compare our findings to previous work on narcissism and crowdfunding.