We find a ‘good-looking giver’ effect–that more physically attractive people are more likely to engage in giving behaviors, and vice versa

The Good-looking Giver Effect: The Relationship Between Doing Good and Looking Good. Sara Konrath, Femida Handy. Nonprofit and Voluntary Sector Quarterly, August 28, 2020. https://doi.org/10.1177/0899764020950835

Abstract: Evidence exists that beautiful is seen as good: the halo effect wherein more physically attractive people are perceived to be good, and the reverse halo that good is seen as beautiful. Yet research has rarely examined the evidence linking the beautiful with the good, or the reverse, without the halo effect. We examine the relationship between physical attractiveness (beauty) and giving behaviors (good), where ratings of attractiveness are independent of giving behaviors. We use three U.S. datasets: (a) a nationally representative sample of older adults (NSHAP), (b) a nationally representative longitudinal study of adolescents (ADD Health), and (c) the 54-year Wisconsin Longitudinal Study (WLS), to present evidence that these two characteristics (attractiveness and giving) are indeed correlated without the halo effect. We find a ‘good-looking giver’ effect–that more physically attractive people are more likely to engage in giving behaviors, and vice versa. Thus, in ecologically valid real-world samples, people who do good are also likely to look good.

Keywords: physical attractiveness, halo effect, beauty, prosocial behavior, giving behaviors