Friend or Foe? Mate Presence and Rival Type Influence Clothing-Based Female Intrasexual Competition

Friend or Foe? Mate Presence and Rival Type Influence Clothing-Based Female Intrasexual Competition. Emily S. Olson, Ella R. Doss & Carin Perilloux. Evolutionary Psychological Science (2020). Sep 4 2020. https://link.springer.com/article/10.1007/s40806-020-00260-y

Abstract: Evolutionary psychologists have brought attention to women’s intrasexual competition in ways that traditional perspectives have overlooked. Whereas most researchers have thus far focused on exploratory investigations of this phenomenon, we experimentally manipulated contextual factors that could affect intrasexual competition (e.g., rival type, presence of a potential mate) and assessed competitive behavior via clothing choice. Across two studies, female MTurk users (NStudy1 = 131; NStudy2 = 262) read a vignette describing an upcoming party then chose an outfit they would wear to that party from a set of clothing items that had been pre-rated on sexiness and revealingness by a separate sample (N = 100). Within the vignette, we inserted participant-provided initials to manipulate the presence of a crush and the familiarity and attractiveness of their female party companion. Unexpectedly, we found a significant difference between outfit ratings for separates compared with dresses, so we incorporated this into our model. In study 1, among women who chose dresses, those who imagined attending the party with a more attractive acquaintance and their crush present chose more attractive outfits than women in the less attractive acquaintance condition. However, no such pattern was found for women who chose separates or women in the close friend condition. In study 2, a pre-registered direct replication showed that women in the acquaintance condition chose more attractive outfits than women in the close friend condition, but only in the crush present condition. Women’s intrasexual competition mechanisms appear cost-sensitive and only prompt competitive tactics when rivals are particularly threatening.