Rolf Degen summarizing... People have mixed feeling about conformists, looking down on those who bow to the majority to gain approval, approving of those who do it out of solidarity, and they judge their own conformity more favorably than others'

Benevolent Conformity: The Influence of Perceived Motives on Judgments of Conformity. Matthew Wice, Shai Davidai. Personality and Social Psychology Bulletin, October 14, 2020. https://doi.org/10.1177/0146167220963702

Rolf Degen's take: https://twitter.com/DegenRolf/status/1316440685755748357

Abstract: Although people often disapprove of conformity, they also dislike when others deviate from group norms. What explains this ambivalence? We hypothesized that judgments of conformity would be affected by whether people view it as motivated by self-interested or benevolent motives. Four studies (N = 808), using both hypothetical and real-life instances of conformity, support this prediction. We find that people judge those who conform to gain social approval (self-interested conformity) as weak-willed, but those who conform out of concern for their group (benevolent conformity) as competent and possessing strong character. In addition, we predict and find that people view self-interested conformity as “fake” but benevolent conformity as revealing one’s true self. Finally, we show that differences in perceived intentions explain how people sustain positive self-regard while succumbing to group pressures and why people judge their own conformity more favorably than others’ conformity. We discuss implications for encouraging and discouraging conformity.

Keywords: conformity, social judgment, attributions, self–other difference, authenticity