One Year Later: How Covid-19 Changed Dating. OkCupid, Feb 26 2021. https://theblog.okcupid.com/one-year-later-how-covid-19-changed-dating-9c7f38cc98c0
OkCupid data shows how singles have adapted to dating during the pandemic
My two takes:
- Women are no longer waiting for someone to message them
Perhaps the biggest trend in online dating that began during the pandemic is young women becoming more active and engaged on their dating apps. Recently, women under 30 on OkCupid sent 28.5% more first messages in January 2021 than they did the same time last year. Without the rush to meet up for a date in-person, women have felt more in control of their dating lives during the pandemic, and therefore have embraced being the one to reach out and set up virtual dates.
- “Double-masking, social distancing and vaccinated” is the new “tall, dark, and handsome”
People in the United States who answer “Yes” to our matching question “Will you get the Covid-19 vaccine?” are receiving 20% more Likes and 12% more Matches. (Globally, those who said “Yes” are receiving 13% more Likes and 2.3% more Matches.) And daters are no longer only turning to friends and family for dating advice. They’re also listening to Dr. Fauci. About 20% of Gen Z and Millennial daters are already starting to wear two masks, like Fauci recommended, and those who are double-masking are having more conversations on OkCupid than those who aren’t. There was also a 185% increase in mentions of the word “mask” on OkCupid profiles over the past year, showing that taking precautions during the pandemic is a top priority for singles around the world.
OkCupid daters have been taking the pandemic very seriously. About 4 in 10 people would cancel a date with someone who didn’t want to take the COVID-19 vaccine and 215,000 people would cancel a date with someone who refused to social distance. So if you are not willing to put on a mask during a global pandemic, you’re likely not getting a message back.
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