Attending to Social Information: What Makes Men Less Desirable

Attending to Social Information: What Makes Men Less Desirable. Ryan C. Anderson. Sexuality & Culture, Apr 8 2021. https://rd.springer.com/article/10.1007/s12119-021-09858-1

Abstract: Mate copying is a type of social influence whereby the desirability of a potential mate is modified as a result of being romantically chosen by an opposite-sex other. While research into mate copying typically focuses on how an individual’s desirability can be raised by having a previous partner, it can also be lowered. Here we present two studies that look at how a previous partner can influence how one is romantically perceived. Study 1 presented women (N = 103) with profiles of men alongside mate-relevant information offered by the former partners of the men, and had them rate the long-term desirability of the featured men. Using a similar methodology, Study 2 (N = 284) varied who was providing the information. Study 1 found that a man’s perceived desirability is lowered when a previous partner offers negative information about the relationship. Study 2 found that a man’s perceived romantic desirability can be lowered depending on who his previous partner was and how long they were romantically associated for. It was concluded that relationship decisions about a prospective romantic partner are influenced by both implicit and explicit information provided by their former partners.