Beauty perceptions causally influenced moral standing attributions across a wide range of animal species independently from perceived patiency, agency, and harmfulness

Beauty of the Beast: Beauty as an important dimension in the moral standing of animals. Christoph Klebl et al. Journal of Environmental Psychology, May 7 2021, 101624. https://doi.org/10.1016/j.jenvp.2021.101624

Highlights

• Beauty perceptions predicted moral standing attributions across a wide range of animal species independently from perceived patiency, agency, and harmfulness.

• Beauty causally influenced moral standing attributions to animals independently from other factors likely to influence moral standing.

• The findings may help conservationists to identify the most effective ways to attract funds for the conservation of endangered species.

Abstract: Conservationists have sought to identify avenues through which to gain public support for efforts to halt the accelerating decline in animal diversity. Previous research has identified perceived internal qualities of animals that lead people to view them as deserving of protection for their own sake; that is, increase their moral standing. In two studies, we found that perceived beauty is an external aesthetic quality that leads people to attribute moral standing to animals independently from animals’ perceived mental capacities associated with patiency or agency, and dispositional harmfulness, as well as other factors likely to influence moral standing. In Study 1, we found that beauty perceptions predicted moral standing across a wide range of animal species from 12 biological categories independently from perceived patiency, agency, and harmfulness. In Study 2 (pre-registered), we found that beauty causally influenced moral standing attributions to animals independently from animals’ perceived internal qualities, as well as their perceived similarity to humans, familiarity, and edibility. Our findings provide insight into another factor which contributes to the perceived moral status of animals, and therefore may help conservationists to identify the most effective ways to attract funds for conservation efforts.

Keywords: beautyattractivenessmoral standinganimal conservation