Colour Preferences and Personality: Blue and yellow was the most and least preferred; no gender differences; the blue group had higher scores on agreeableness & extraversion, & the red group had lower scores on agreeableness

Watten, R.G.; Fostervold, K.I. Colour Preferences and Personality Traits. Preprints 2021, 2021050642, doi 10.20944/preprints202105.0642.v1

Abstract: Colours are important features in human and natural environments and are related to several psychological functions. However, a possible relation between colour preferences and personality traits is scarcely investigated. The aim of the present study was to find out whether differences in preferences for colours also reflected differences in Big Five personality traits. The sample consisted of 206 individuals voluntarily recruited from a student sample. The participants chose one of six primary colours (blue, green, red, yellow, black, white) from the Natural Colour System (NCS) as their favorite colour. Personality traits were measured with the Big Five Inventory-44 (BFI-44. Blue and yellow was the most and least preferred chromatic colour, respectively. There were no gender differences in preferences for the chromatic colours, but more women preferred white and men preferred black. Compared to the rest of the sample, the blue group had higher scores on agreeableness and extraversion, and the red group had lower scores on agreeableness. Pairwise comparisons showed that the blue group had higher scores on agreeableness and extraversion than the red group, and higher scores on agreeableness compared to the green group. There were no significant personality differences for the other chromatic and achromatic colour groups.