After finding they were right, participants could send a neutral message or a message that included "I told you so"; most participants sent, at least once, "I told you so," despite not liking hearing that statement themselves

Impression (Mis)Management: When What You Say Is Not What They Hear. Ovul Sezer. Current Opinion in Psychology, August 26 2021. https://doi.org/10.1016/j.copsyc.2021.08.025

Abstract: Impression management is a fundamental aspect of social life. From self-promotion to feedback giving, from advice-seeking to networking, people frequently find themselves in situations where they need to make a positive impression on others. Despite the long-term benefits of making a favorable impression, impression-management attempts can backfire in unintended ways. In this article, I review recent research on self-presentation, social cognition, and communication to explain when and why people have misguided intuitions about their impressions on others, document common impression-management mistakes, and propose more effective strategies to minimize actor-target asymmetries in social interactions. This review provides a theoretical framework to understand the psychology of impression (mis)management, as well as the risks and rewards of different self-presentation strategies.