Despite our fluency in reading human faces, sometimes we mistakenly perceive illusory faces in objects; there is a strong bias to perceive illusory faces as male rather than female

Illusory faces are more likely to be perceived as male than female. Susan G. Wardle et al. Proceedings of the National Academy of Sciences, February 1, 2022 119 (5) e2117413119; https://doi.org/10.1073/pnas.2117413119

Significance: Face pareidolia is the phenomenon of perceiving illusory faces in inanimate objects. Here we show that illusory faces engage social perception beyond the detection of a face: they have a perceived age, gender, and emotional expression. Additionally, we report a striking bias in gender perception, with many more illusory faces perceived as male than female. As illusory faces do not have a biological sex, this bias is significant in revealing an asymmetry in our face evaluation system given minimal information. Our result demonstrates that the visual features that are sufficient for face detection are not generally sufficient for the perception of female. Instead, the perception of a nonhuman face as female requires additional features beyond that required for face detection.

Abstract: Despite our fluency in reading human faces, sometimes we mistakenly perceive illusory faces in objects, a phenomenon known as face pareidolia. Although illusory faces share some neural mechanisms with real faces, it is unknown to what degree pareidolia engages higher-level social perception beyond the detection of a face. In a series of large-scale behavioral experiments (ntotal = 3,815 adults), we found that illusory faces in inanimate objects are readily perceived to have a specific emotional expression, age, and gender. Most strikingly, we observed a strong bias to perceive illusory faces as male rather than female. This male bias could not be explained by preexisting semantic or visual gender associations with the objects, or by visual features in the images. Rather, this robust bias in the perception of gender for illusory faces reveals a cognitive bias arising from a broadly tuned face evaluation system in which minimally viable face percepts are more likely to be perceived as male.

Keywords: face perceptiongenderbiaspareidoliaface evaluation