Social Desirability In Surveys: In 1966, 7% of subjects initially admitted to same-sex sexual experiences, but many later changed their answers (reaching 22%) when told that they would be given a polygraph test to detect false answers

The Influence of Social Desirability on Sexual Behavior Surveys: A Review. Bruce M. King. Archives of Sexual, Feb 10 2022. https://link.springer.com/article/10.1007/s10508-021-02197-0

Abstract: Research in fields for which self-reported behaviors can be compared with factual data reveals that misreporting is pervasive and often extreme. The degree of misreporting is correlated with the level of social desirability, i.e., the need to respond in a culturally appropriate manner. People who are influenced by social desirability tend to over-report culturally desired behaviors and under-report undesired behaviors. This paper reviews socially desirable responding in sexual behavior research. Given the very private nature of the sexual activity, sex researchers generally lack a gold standard by which to compare self-reported sexual behaviors and have relied on the anonymity of participants as the methodology to assure honest answers on sexual behavior surveys. However, indirect evidence indicates that under-reporting (e.g., of a number of sexual partners, receptive anal intercourse, condom use) is common. Among the general population, several studies have now reported that even with anonymous responding, there are significant correlations between a variety of self-reported sexual behaviors (e.g., use of condoms, sexual fantasies, exposure to pornography, penis size) and social desirability, with evidence that extreme under- or over-reporting is as common as is found in other fields. When asking highly sensitive questions, sex researchers should always include a measure of social desirability and take that into account when analyzing their results.

Social Desirability Responding in Sex Research

In a 1966 study using the personal interview technique, researchers found that 7% of participants initially admitted to same-sex sexual experiences, but many others later changed their answers (resulting in 22%) when they were told that they would be given a polygraph test to detect false answers (Clark & Tiffit, 1966). Same-sex sexual relations were a highly stigmatized behavior in 1966 (see Editorial, 1966).

In another early study, researchers asked women in several repeated personal interviews if they had ever engaged in anal intercourse (Bolling, 1976; Bolling & Voeller, 1987). Very few admitted to doing so in the first interview, but after repeated interviews with the same researcher (and the “development of strong trust”) nearly three-fourths admitted to having tried it at least once.

Conclusions

In a recent review, Schmitt (2017) concluded, “In the end, ample research suggests responses to sexuality surveys are….mostly truthful” (concluding paragraph). This author disagrees. For example, the CDC’s Youth Risk Behavior Survey (YRBS) is a national school-based survey of a large variety of self-reported risky behaviors among U.S. adolescents. Many researchers, including this author, have cited the results from the sexual behaviors portion of the survey. The 2015 survey has been cited over 1420 times (Kann et al., 2016) and the 2017 survey has been cited over 1,400 times (Kann et al., 2018). However, in a study of the validity of their findings, the CDC found that students over-reported their height by an average of 2.7 inches. The misreporting was not random. Only 4% of the participants under-reported their height, with 39.5% over-reporting by 3 inches or more (Brener et al., 2003). Mischievous responding was evident as well as one high school student over-reported height by 16.7 inches. With many of the same students under-reporting their body weight, 12.7% under-reported their body mass index by 5 kg/m2 or more.

There is no rational reason to believe that answers on the sexual behaviors portion of the YRBS, or any other survey of self-reported sexual behaviors, are any more truthful than the YRBS’ self-reports of height. In one of the few studies in which self-reported sexual behavior was compared to the gold standard of factual information, adolescents were asked if they had experienced a sexually transmitted infection in the previous 6 months to 1 year (Clark et al., 1997). Fifty-one percent denied having had an STI, but hospital records confirmed that they had. Another 9% admitted to having had one STI during that time period, but medical records revealed multiple STIs. The results of many studies now indicate that social desirability responding in studies of self-reported sexual behaviors is as pervasive and often as extreme as is found in other research areas.