Universals & preferential reactions to Western music in 53 countries: trait Extraversion was correlated with stronger reactions to contemporary music, whereas trait Openness was correlated with stronger reactions to sophisticated music

Universals and variations in musical preferences: A study of preferential reactions to Western music in 53 countries. Greenberg, D. M., Wride, S. J., Snowden, D. A., Spathis, D., Potter, J., & Rentfrow, P. J. (2022). Universals and variations in musical preferences: A study of preferential reactions to Western music in 53 countries. Journal of Personality and Social Psychology, 122(2), 286–309. Feb 2022. https://doi.org/10.1037/pspp0000397

Are there universal patterns in musical preferences? To address this question, we built on theory and research in personality, cultural, and music psychology to map the terrain of preferences for Western music using data from 356,649 people across six continents. In Study 1 (N = 284,935), participants in 53 countries completed a genre favorability measure, and in Study 2 (N = 71,714), participants in 36 countries completed an audio-based measure of preferential reactions to music. Both studies included self-report measures of the Big Five personality traits and demographics. Results converged to show that individual differences in preferences for Western music can be organized in terms of five latent factors that are invariant (i.e., universal) across countries and that generalize across assessment methods. Furthermore, the patterns of correlations between personality traits and musical preferences were largely consistent across countries and assessment methods. For example, trait Extraversion was correlated with stronger reactions to Contemporary musical styles (which feature rhythmic, upbeat, and electronic attributes), whereas trait Openness was correlated with stronger reactions to Sophisticated musical styles (which feature complex and cerebral attributes often heard in improvisational and instrumental music). The patterns of correlations between musical preferences and gender differences, ethnicity, and other sociodemographic metrics were also largely invariant across countries. Together, these findings strongly suggest that there are universal patterns in preferences for Western music, providing a foundation on which to develop and test hypotheses about the interactions between music, psychology, biology, and culture.