Progressives selected a more unflattering portrait of a typical conservative face than traditional liberals

The Progressive Values Scale: Assessing the Ideological Schism on the Left. Travis Proulx et al. Personality and Social Psychology Bulletin, June 8, 2022. https://doi.org/10.1177/01461672221097529

Abstract: Progressivism has increasingly challenged traditional liberalism as the dominant influence within left-wing ideology. Across four studies, we developed a measure—the Progressive Values Scale (PVS)—that characterizes distinctly progressive values within the left-wing. In Study 1, left-wing participants evaluated divisive issues, with four scale factors emerging. In Study 2, we confirmed this factor structure and included a battery of personality and values measures to explore individual differences among those who maintain a progressive worldview. In Study 3, we achieved final confirmation of the factor structure and validated the ability of the PVS to assess a distinctly progressive perspective, insofar as progressives generated prototypical faces for Liberals and Conservatives that were markedly distinct from those generated by traditional liberals. In Study 4, we distinguished the PVS from measures of left-wing authoritarianism and demonstrated that it is a better predictor of progressive political preferences and social judgments.

Keywords: political psychology, progressivism, liberalism, assessment, values, personality