Tuesday, November 15, 2022

Rolf Degen summarizing... A vast majority of all people experience persuasion fatigue, the frustrating realization that others are too dumb to bow to the wisdom of their arguments

‘Persuasion Fatigue’ Is a Unique Form of Social Frustration: When people argue, a kind of frustration called persuasion fatigue can cloud their judgment and harm relationships. Nathan Ballantyne, Jared Celniker, Peter Ditto. Scientific American, November 14, 2022 https://www.scientificamerican.com/article/persuasion-fatigue-is-a-unique-form-of-social-frustration

Excerpts, full text in the link above:

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One common scene plays out as follows. You want to convince a friend or a family member of something you know they disagree with you about, so you share information and walk through your reasoning with them. They reject your case. Undaunted, you brush up on the issue and try again, optimistic that more facts will shift the other person’s thinking. You repeat yourself—maybe more loudly and slowly. But your audience remains unmoved.

How do you react when your powers of persuasion fail? You might dismiss the person who doesn’t heed your arguments as biased, dimwitted or otherwise out of touch with reality. You naturally feel your own logic is irresistible. You might decide to stop talking about that particular issue. You might even cut ties. Indeed, these unresolved debates can contribute to social estrangement and parent-child breakups.

The whole experience may feel like trying to guide someone on a journey when they refuse to follow. They drag their heels, wander off in the wrong direction and throw away the map you made for them. We have coined a term, persuasion fatigue, to describe this unique form of frustration.

In ongoing research, we are investigating the consequences of this experience. Our initial findings—still unpublished—suggest that persuasion fatigue is widespread. Of 600 people in the U.S. who participated in recent studies, 98 percent reported having experienced this fatigue, sparked by discussions of topics such as politics, religion and health. Our work also suggests that most people believe debates hit dead ends because the other person in the conversation was at fault.

There’s a lot to unpack here, and we’re hoping our data will begin to answer important questions about this phenomenon. But in the meantime, there’s a notable pattern emerging. Persuasion fatigue may make it harder to successfully navigate challenging conversations.

Past research demonstrates that feeling frustrated can make you more resistant to changing your mind. We think it may also diminish your ability to recognize why your arguments don’t succeed. Feeling burned-out could obscure whether your audience is open to persuasion and, if so, how to get your point across better. Persuasion fatigue may also explain why, when debates break down, people tend to blame their conversational opponent. As Mark Twain once wrote, “In all matters of opinion our adversaries are insane.” In our findings thus far, for example, people generally reported three times as many reasons why others’ failings led to failed debates rather than their own shortcomings.

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