The Real Women's Issue: Time. By Jody Greenstone Miller
Never mind 'leaning in.' To get more working women into senior roles, companies need to rethink the clock
The Wall Street Journal, March 9, 2013, on page C3
http://online.wsj.com/article/SB10001424127887324678604578342641640982224.html
Why aren't more women running things in America? It isn't for lack of ambition or life skills or credentials. The real barrier to getting more women to the top is the unsexy but immensely difficult issue of time commitment: Today's top jobs in major organizations demand 60-plus hours of work a week.
In her much-discussed new book, Facebook Chief Operating Officer Sheryl Sandberg tells women with high aspirations that they need to "lean in" at work—that is, assert themselves more. It's fine advice, but it misdiagnoses the problem. It isn't any shortage of drive that leads those phalanxes of female Harvard Business School grads to opt out. It's the assumption that senior roles have to consume their every waking moment. More great women don't "lean in" because they don't like the world they're being asked to lean into.
It doesn't have to be this way. A little organizational imagination bolstered by a commitment from the C-suite can point the path to a saner, more satisfying blend of the things that ambitious women want from work and life. It's time that we put the clock at the heart of this debate.
I know this is doable because I run a growing startup company in which more than half the professionals work fewer than 40 hours a week by choice. They are alumnae of top schools and firms like General Electric GE +0.38% and McKinsey, and they are mostly women. The key is that we design jobs to enable people to contribute at varying levels of time commitment while still meeting our overall goals for the company.
This isn't advanced physics, but it does mean thinking through the math of how work in a company adds up. It's also an iterative process; we hardly get it right every time. But for businesses and reformers serious about cracking the real glass ceiling for women—and making their firms magnets for the huge swath of American talent now sitting on the sidelines—here are four ways to start going about it.
Rethink time. Break away from the arbitrary notion that high-level work can be done only by people who work 10 or more hours a day, five or more days a week, 12 months a year. Why not just three days a week, or six hours a day, or 10 months a year?
It sounds simple, but the only thing that matters is quantifying the work that needs to get done and having the right set of resources in place to do it. Senior roles should actually be easier to reimagine in this way because highly paid people have the ability and, often, the desire to give up some income in order to work less. Flexibility and working from home can soften the blow, of course, but they don't solve the overall time problem.
Break work into projects. Once work is quantified, it must be broken up into discrete parts to allow for varying time commitments. Instead of thinking in terms of broad functions like the head of marketing, finance, corporate development or sales, a firm needs to define key roles in terms of specific, measurable tasks.
Once you think of work as a series of projects, it's easy to see how people can tailor how much to take on. The growth of consulting and outsourcing came precisely when firms realized they could carve work into projects that could be done more effectively outside. The next step is to design internal roles in smaller bites, too. An experienced marketer for a pharma company could lead one major drug launch, for example, without having to oversee all drug launches. Instead of managing a portfolio with 10 products, a senior person could manage five. If a client-service executive working five days a week has a quota of 10 deals a month, then one who chooses to work three days a week has a quota of only six. Lower the quota but not the quality of the work or the executive's seniority.
One reason this doesn't happen more is managerial laziness: It's easier to find a "superwoman" to lead marketing (someone who will work as long as humanly possible) than it is to design work around discrete projects. But even superwoman has a limit, and when she hits it, organizations adjust by breaking up jobs and adding staff. Why not do this before people hit the wall?
Availability matters. It's important to differentiate between availability and absolute time commitments. Many professional women would happily agree to check email even seven days a week and jump in, if necessary, for intense project stints—so long as over the course of a year, the time devoted to work is more limited. Managers need to be clear about what's needed: 24/7 availability is not the same thing as a 24/7 workload.
Quality is the goal, not quantity. Leaders need to create a culture in which talented people are judged not by the quantity of their work, but by the quality of their contributions. This can't be hollow blather. Someone who works 20 hours a week and who delivers exceptional results on a pro rata basis should be eligible for promotions and viewed as a top performer. American corporations need to get rid of the notion that wanting to work less makes someone a "B player."
Promoting this kind of innovation, where companies start to look more like puzzles than pyramids, has to become part of feminism's new agenda. It's the only way to give millions of capable women the ability to recalibrate the time that they devote to work at different stages of their lives.
We have been putting smart women on the couch for 40 years, since psychologist Matina Horner published her famous studies on "fear of success." But the portion of top jobs that go to women is still shockingly low. That's the irony of Ms. Sandberg's cheerleading for women to stay ambitious: She fails to see that her own agenda isn't nearly ambitious enough.
"Leaning in" may help the relative handful of talented women who can live with the way that top jobs are structured today—and if that's their choice, more power to them. But only a small percentage of women will choose this route. Until the rest of us get serious about altering the way work gets done in American corporations, we're destined to howl at the moon over the injustice of it all while changing almost nothing.
—Ms. Greenstone Miller is co-founder and chief executive officer of Business Talent Group.
The global financial crisis has highlighted the destructive impact of misaligned incentives in the financial sector. This includes bank managers’ incentives to boost short-term profits and create banks that are “too big to fail”, regulators’ incentives to forebear and withhold information from other regulators in stressful times, credit rating agencies’ incentives to keep issuing high ratings for subprime assets, and so on. Of course, incentives play an important role in many economic activities, not just the financial ones. But nowhere are they as prominent, and nowhere can their impact get as damaging as in the financial sector, due to its leverage, interconnectedness, and systemic importance. A large body of recent literature examines these issues in depth. For example, Caprio, Demirgüç-Kunt and Kane (2008) show that incentive conflicts explain how securitization went wrong and why credit ratings proved so inaccurate; Barth, Caprio and Levine (2012) highlight incentive failures in regulatory authorities. Incentives were not the only factor – they were accentuated by problems of insufficient information, herd behavior, and so on – but breakdowns in incentives had clearly a central role in the run-up to the crisis.
Despite the broad agreement among economists, the focus of financial sector regulation and supervision has often been on other things, leaving incentives to be addressed indirectly at best. At the global level, substantial efforts have been devoted to issues such as calibrating risk weights to calculate banks’ minimum capital requirements. Numerous outside observers have called for more concerted efforts to address the incentive breakdowns that led to the crisis (e.g., LSE 2010; Squam Lake Working Group 2010; and Beck 2010). At the individual country level, regulatory changes have taken place in recent years, but in-depth analyses show a major scope to better address incentive problems (see ÄŒihák, Demirgüç-Kunt, MartÃnez PerÃa, and Mohseni 2012, based on data from the World Bank’s 2011–12 Bank Regulation and Supervision Survey). The World Bank’s 2013 Global Financial Development Report also called for more vigorous steps to address incentive issues, rather than leaving them as an afterthought.
In a recent paper, joint with Barry Johnston, we propose a pragmatic approach to re-orienting financial regulation to have at its core addressing incentives on an ongoing basis. The paper, which of course represents our views and not necessarily those of the World Bank, proposes “incentive audits” as a tool to help in identifying incentive misalignments in the financial sector. The paper is an extended version of an earlier piece recognized by the International Centre for Financial Regulation and the Financial Times among top essays on “what good regulation should look like“.
The incentive audit approach aims to address systemic risk buildup directly at its source. While traditional, regulation-based approaches focus on building up capital and liquidity buffers in financial institutions, the incentive-based approach seeks to identify and correct distortions and frictions that contribute to the buildup of excessive risk. It goes beyond the symptoms to their source. For example, the buildup of massive risk concentrations before the crisis could be attributed to information gaps that prevented the assessment of exposures and network risks, to incentive failures in the monitoring of the risks due to conflicts of interest and moral hazard, and to regulatory incentives that encouraged risk transfers. Building up buffers can help, but to address systemic risk effectively, it is crucial to tackle the underlying incentives that give rise to it. Focusing on increasingly complex capital and liquidity charges has the danger of creating incentives for circumvention, and can run into limited capacity for implementation and enforcement. In the incentive-based approach, more emphasis is given on methods for identifying incentive failures resulting in systemic risk. The remedies go beyond narrowly defined prudential tools and include also other measures, such as elimination of tax incentives that encourage excessive borrowing.
What would an incentive audit involve? It would entail an analysis of structural and organizational features that affect incentives to conduct and monitor financial transactions. It would comprise a sequenced set of analyses proceeding from higher level questions on market structure, government safety nets and legal and regulatory framework, to progressively more detailed questions aimed at identifying the incentives that motivate and guide financial decisions (Figure 1). This sequenced approach enables drilling down and identifying factors leading to market failures and excessive risk taking.
The incentive audit is a novel concept,
but analysis of incentives has been done. One example is the report of a
parliamentary commission examining the roots of the Icelandic financial
crisis. The report (Special Investigation Commission 2010)
notes the rapid growth of Icelandic banks as a major contributor of the
crisis. It documents the underlying “strong incentives for growth”,
which included the banks’ incentive schemes and the high leverage of
their owners. It maps out the network of conflicting interests of the
key owners, who were also the largest debtors of these banks. Another
example of work that is close to an incentive audit is the analysis by
Calomiris (2011). He examines incentive failures in the U.S. financial
market, and identifies a subset of reforms that are “incentive-robust,”
that is, they improve market incentives, market discipline, and
incentives of regulators and supervisors by making rules and their
enforcement more transparent, increasing credibility and accountability.
These examples illustrate that an incentive audit is doable and useful.
Who would perform incentive audits? Our paper offers some suggestions. The governance of the institution performing the audits is important--its own incentives to act need to be appropriately aligned. Also, to be effective, incentive audits would have to be performed regularly, and their outcomes would have to be used to address incentive issues by adapting regulation, supervision, and other measures. In Iceland, the analysis of incentives was a part of a “post mortem” on the crisis, but it is feasible to do such analysis ex-ante. Indeed, much of the information used in the above mentioned report was available even before the crisis. The Commission had modest resources, illustrating that incentive audits need not be very costly or overly complicated to perform. As the Commission’s report points out, “it should have been clear to the supervisory authorities that such incentives existed and that there was reason for concern,” but supervisors “did not keep up with the rapid changes in the banks’ practices”. Instead of examining the reasons for the changes, the supervisors took comfort in banks’ capital ratios exceeding a statutory minimum and appearing robust in narrowly-defined stress tests (ÄŒihák and Ong 2010).
An incentive audit needs to be complemented by other tools. It needs to be combined with quantitative risk assessment and with assessments of the regulatory, supervisory, and crisis preparedness frameworks. The audit provides an organizing framework, putting the identification and correction of incentive misalignments front and center.
Incentive audits are not a panacea, of course. Financial markets suffer from issues that go beyond misaligned incentives, such as limited rationality, herd behavior and so on. But better identifying and addressing incentive misalignments is a key practical step, and the incentive audits can help.
References
Barth, James, Gerard Caprio, and Ross Levine. 2012. Guardians of Finance: Making Regulators Work for Us, MIT Press.
Beck, Thorsten (ed). 2010. Future of Banking. Centre for Economic Policy Research (CEPR). Published by vox.eu.
Caprio, Gerard, Asli Demirgüç-Kunt, and Edward J. Kane. 2010. “The 2007 Meltdown in Structured Securitization: Searching for Lessons, not Scapegoats.” World Bank Research Observer 25 (1): 125-55.
Calomiris, Charles. 2011. Incentive‐Robust Financial Reform, Cato Journal 31 (3): 561–589.
ÄŒihák, Martin, Asli Demirgüç-Kunt, Maria Soledad MartÃnez PerÃa, and Amin Mohseni. 2012. “Banking Regulation and Supervision around the World: Crisis Update.” Policy Research Working Paper 6286, World Bank, Washington, DC.
ÄŒihák, Martin, Asli Demirgüç-Kunt, and R. Barry Johnston. 2013. “Incentive Audits: A New Approach to Financial Regulation.” Policy Research Working Paper 6308, World Bank, Washington, DC.
ÄŒihák, Martin, and Li Lian Ong. 2010. “Of Runes and Sagas: Perspectives on Liquidity Stress Testing Using an Iceland Example.” Working Paper 10/156, IMF, Washington, DC.
London School of Economics. 2010. The Future of Finance: The LSE Report. London: London School of Economics.
Special Investigation Commission. 2010. Report on the collapse of the three main banks in Iceland. Icelandic Parliament, April 12.
Squam Lake Working Group. 2010. Regulation of Executive Compensation in Financial Services. Squam Lake Working Group on Financial Regulation
World Bank. 2012. Global Financial Development Report 2013: Rethinking the Role of the State in Finance, World Bank, Washington DC.